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Hormel Foods giving away bacon-scented face masks

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Hormel Foods Unveils HORMEL™ BLACK LABEL™ Breathable Bacon (Photo: Hormel Foods)

KALAMAZOO, Mich. (WWMT) — 'Don't just eat Bacon— inhale it,' that was the message from Hormel Foods when the company, known for its Black Label Bacon, announced the launch of "Breathable Bacon."

Breathable Bacon is a face mask featuring the latest in pork-scented technology, with two-ply multi-fiber cloth to keep the delicious smell of bacon always wrapped around your nose and mouth.

Hormel Foods launched a giveaway for fans to receive a free, limited-edition package of the bacon-scented face mask.

The contest was set for Oct. 14-28, while supplies last, according to a press release. Fans could enter by visiting

Hormel Foods said it would give back to hunger relief by donating one meal to Feeding America for every request, up to 10,000 meals.

“We’re continually focused on innovation – from new products, to marketing and distribution – all in an effort to deliver new and exciting ways to experience and enjoy Black Label Bacon,” Nick Schweitzer, senior brand manager, said in a statement. “In 2020, that means connecting everyone’s favorite bacon scent to the year’s ‘it’ accessory, and in doing so, bring Black Label Bacon closer to our fans.”